Key Elements Nolka use to develop a Social Media Marketing strategy:
Setting Business Goals – i.e. primary & secondary goals that are realistic, achievable and measurable and reflect what you want to achieve through a social media campaign.
Identifying Marketing Objectives in line with your business goals – e.g. the number of new leads you aim to develop within a specific timeline.
Development of Customer Personas – to generate a complete understanding of your customers, what social media platforms they are on, and what content they are interested in.
Researching your Competition – analysing for example what social networks they are on, what type of content they use and what engagement they get.
Choosing the Right Social Media Channels – based on your customer persona will reduce time wasting, ensuring you are using the best platform for your target audience.
Creating a Content Strategy for Social Media – by creating content your target audience are interested in, how often you need to post and by using a variety of content media including video to keep meet their needs.
Measuring Results – We will develop an effective strategy to measure results for your digital marketing activities and employ an ongoing practice of redevelopment to secure a realistic return on your investment (ROI).